Regent Street, London

Levi Store

We were approached by Levi to design the ground floor flagship store on Regent Street, in order to promote the launch of a new product series.

We were given a detailed brief of the televised ad campaigns, promotional strategies for the 'womens 7 jean range' based upon a series of 'first experiences' for younger women, first kiss, first love etc. It was a slight departure from our main stream but we enjoyed the challange and developed the theme 'Heaven sent 7' where the product morphed from each Regent Street window accross the ceiling as a flock of mini jeans to touchdown onto bespoke tables throughout the store.

Design, cost management, bespoke furniture and installation

It was very well recieved and drew lots of tourist photographs.